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Definitely consider a Saturday day if you didn't already compare the price. It depends where most of your guests are coming from. I think it's fine if you have a local guests and people who would be flying in anyway. But fiance and I recently went to a wedding approximately two and a half hours away on a Friday evening. I didn't want to leave work early and we got stuck in traffic on our way. By the time we got there we had long missed the ceremony and the reception was halfway over. Saturday day would have been more convenient, we would have had plenty of time to get there and also could have driven back afterwards instead of having to spend the night at a hotel.
We are getting married on a Friday at 7:30pm and socialized the date early to our out of town and VIP guests to ensure that they have plenty of time to schedule time off and make travel plans as needed. For us, cost and venue availability were deciding factors. It really came down to us coming to terms with the fact that you always run the risk of conflicting with someone's schedule and if the celebration of our union is as important to our friends and family as it is to us, they'll plan as needed and make every effort to attend.