I'm looking for hair and makeup people for my wedding. I found someone that I thought would be perfect. Her prices are reasonable (makeup is in line with other artists I've contacted, hair is slightly less) and I really like the photos I've seen on her website. I contacted her via Thumbtack and she responded right away with a quote and a detailed price list, etc.
Here's my hangup - her online reviews seem fishy to me. I checked TK first, 35 5-star reviews. Great. Then went to Yelp. She has NO reviews that are "recommended." She does have 32 5-star reviews that are "not recommended" (Yelp has an algorithm that decides when a review is spam/advertising/the vendor themself/etc.). Each of those reviews is by someone who has only left one review. Same on Wedding Wire - 52 5-star reviews, all but one are by reviewers with only one post. It seems weird to me that so many people would log on to Yelp or Wedding Wire and only leave ONE review... especially for a hair and makeup artist.
This just seems really strange to me. What would you do? Would you bother to keep considering her as an option? Or move on? Am I over-analyzing this?