At my little Pride, our booth space is tight and getting tighter, b/c of limitations of our location. So, booth spaces are 10x10 for almost all sponsorship levels, with 10x20, 10x30, and 10x40 booths spaces as benefits for the big money sponsorships.
I have a vendor (and they did this last year), who basically wants to buy two of the lowest business sponsorship, so that they can have 2 booth spaces (I wasn't involved in the decision last year). They have contacted us again, trying to get the same deal.
For info: the sponsorship they want to buy 2 of is $150 (so they would pay $300) and a 10x20 is a benefit to a $2000 sponsorship; this vendor is a business that also makes a lot of money at our festival, so I find this especially shady behavior from them.
My thought process is that a new vendor in that space is actually more valuable to me for future sponsorships and community interest. I also don't think that $300 for a benefit given to a $2000 sponsorship is equal and should be expected by this festival. I'm inclined to charge them $750-$1000.
But I'm interested in other opinions and thoughts.