There has been much discussion about wedding schedules and the so-called "Mass gap," the time between the wedding cermony (with or without a formal Liturgy) and the start of the reception due to fact that most Catholic weddings have to be completed for the start of the Saturday Vigil Mass, usually 4 p.m..
In the Northeast and the Midwest, many dioceses have consolidated (merged) parishes in a geographical area. When St.. So-and-So Parish merged with Holy Whatyamacallit Parish to form Our Lady of Suburbia Parish, one of the two churches becomes the principal worship site (I hate that term) and the other becomes the an auxilliary or secondary site. Often the parish will permit the secondary site to be used for later, 5 p.m. or 6 p.m., ceremonies; sometimes the couple with need to provide the priest. The church rental fee may be higher, especially if the couplae and their families belong to other parishes. But, if a bride has her heart set on late afternoon/early evening wedding that is one way to do.
I would also checking with Eastern Rite Catholic Parishes. Often an Eastern Rite (usually Ruthenian or Ukrainian) priests administer two or more parishes, with one of the parishes NOT having a Saturday evening Liturgy. One bride I knew did this and it worked out fabulously. Yes, the church was small and in a less than desireable neighborhood, but the interior of the church was like a jewel box; she joked that she didn't to match her colors to the church, since just about every color of the palette was represented in the church. Again the couple will have to provide their own priest and pay a higher fee, but I think it might be worth it to schedule a 5 p.m., 5:30 p.m. or 6 p.m. ceremony.
I have found that Friday weddings aren't ideal. Yes, you can get price reductions and the ideal church time. However, if the church is in a well traveled area, a wedding scheduled for the height of the rush hour might not be such a good idea. Add inclement weather on a Friday during rush hour and ...