I've found that an online search is the best tool for finding what I need. I look at proximity, pricing (transparency is a big issue with me) and performance history (reputation). Paid ads don't count.
My initial Google search terms look like this: bridesmaid dresses Cobb County
I'll go to the website and check the reviews. I want to make sure that it's a real business, legitimate, with a good reputation. Things like professional memberships, Better Business Bureau membership - these things matter to me.
How about you all - How do you go about finding quality local businesses?