A friend of mine is a bit over-the-top. She's one of those people who T Y P E S words like [this] and *adds* random {characters}.
She started a few years ago doing Insanity and P90X and Beach Body stuff. She's been Instagramming photos of her (clean) E A T S. It go so obnoxious I hid her from my FB newsfeed.
Apparently, she's now starting a blog in which she's going to chronicle her eating habits and give itemised grocery lists and fitness tips and style tips and whatever else.
She's asking people who follow her to post their photos and recipes to IG/FB/Twitter with a specific hashtag.
She spelt the hashtag wrong.
ETA: The word she spelt wrong is the name of her profession.
I'm gonna go with 'not my circus, not my monkeys.'