Finding the perfect dress starts with research. As a bridal shop consultant at West Main Bridal in Charlottesville, VA, I see a lot of brides become overwhelmed by the marketing and choices they have to select from. Make an appointment at the dress shop of your choice, research the lines and designers they carry, and try different silhouettes on. Once you find a dress you love, stop shopping! You will drive yourself mad if you don't. Buy the dress you love and try not to let others influence your decision. Enjoy the experience. Do not bring friends or relatives to your appointment if you know they have vastly different taste or opinionated personalities. Even if it is your mother! If you know someone will make your dress buying experience unpleasant, you do not have to involve them in one of the largest purchases you will make. You have to wear the dress and live with the photographs. Love the dress you say yes too!