Have you heard of "trash the dress" photo shoots? From what I gather- they take place after the wedding and the bride wears her gown...and allows it to be trashed for the sake of photos. This could involve chocolate, mud ... even spray paint.
I personally cringe at the thought and wonder WHY??????????? After searching for and dreaming of "the gown" why would you then trash it. And (from what I've seen) it seems to be only the higher end brides with the more expensive weddings and gowns that revel in this trend. Not being negative on those with bigger budgets- I mean if you have it and want to spend it, go for it(!) but it just seems to be "trendy". Perhaps someone out there can shed light on this and provide more insight....
if you need visuals or a bit more info......
http://images.google.com/images?hl=en&q=trash+the+gown&um=1&ie=UTF-8&ei=RLO6S9uHLIXw9ATb96nsBw&sa=X&oi=image_result_group&ct=title&resnum=6&ved=0CC0QsAQwBQhttp://www.peterlanephotography.com/blog/2010/01/trash-the-dress-drown-the-gown/
judge the non-traditional, pop their happy little wedding balloons... and sleep better tonight for you have made the world a better place.