I heard about this today and was wondering your thoughts. Would you buy a wedding dress at Costco? I personally think this is going to flop because they're pretty expensive, over $700. And I think that if you have that kind of money to spend on a dress most women will do to a real bridal store. Thoughts...
A little info...
http://www.fibre2fashion.com/news/fashion-news/newsdetails.aspx?news_id=95981
http://www.aisledash.com/2011/03/02/costco-to-sell-budget-wedding-dresses-by-designer-kirstie-kelly/