I got all my bridesmaids gift cards - one to JCrew, one to Banana Republic, and one to Williams Sonoma. Since my wedding weather is now in the 15 day forcast, its a good chance its going to be chilly (high around 55), so I picked up a black pashmina type wrap for each bridesmaid too, since they'll be in knee length tank dresses and I don't want anyone to be cold. I think of it as being considerate to my friends rather than a gift.
I've read all the posts saying attire/jewelry for the wedding is not a gift to your bridesmaids and totally agree, so I wasn't sure if it was appropriate to include the wrap as a gift along with the personal gifts, or if I should give them the wraps before the ceremony seperate from their gift cards.