This is from the same authors - Lyn Mikel Brown, Sharon Lamb, and Mark Tappan - as Packaging Girlhood, which was excellent. I haven't read PB yet, but I imagine it will be just as good, and an important read for parents.Excerpt here:
http://www.babble.com/packaging-boyhood-girlhood-gender-media/My review of Packaging Girlhood:
http://tastybaby.blogspot.com/2008/10/tasty-tome-tuesday_28.html