I buy Post Honey Bunches of Oats on a regular basis. There is always, ALWAYS (for at least two years now), a promo on the box involving some sort of contest to meet an hispanic celebrity that I have never heard of (because I am a super whitey Midwesterner). I never thought of Honey Bunches of Oats as an especially culturally specific product. What am I missing? Or are they just pushing hard to grab that quickly growing segment of the population?

I just a friendly gal looking for options.
