Dear Prudie,
I am a young media professional working at a small, niche publication in
the Midwest. Everyone I work around is at least 10 years older. I've
only been at the company for about six months, but already I've noticed
some issues in our efforts to reach and expand our audience. Right now,
our publisher, in addition to her many other responsibilities, handles
both our website and social media. We have some online presence, but I
have training in this realm and I know we could be doing a lot more. For
example, we have Web content that isn't being posted, and what’s there
sometimes requires obscure search terms to find. I've brought this up to
my editors who shrug and say it's the publisher's responsibility. My
publisher is not a receptive person when it comes to change. Do you
think it's worth making the effort to try to improve this?