They are definitely deceiving at rental places. Ours came from Tuxedo Junction, and they were advertising free groom and ringbearer, and everyone else $50. Then we found out that was just for part of it, and to get a complete tux and shoes everything would be extra. With FI being in the Navy we got the military deal, which is his is 100% free, and everyone else pays just under $100 for the entire thing. So if that was thed deal then I would guess its at least $120 or so for regular price. Also if you want the matching pocket squares you have to buy them separate. We are doing 2 colors for each guy and they were 2 for $10. Overall its pretty comparable to a BM dress.