I'm on my phone so don't know if I can do a link but:
http://money.cnn.com/2014/07/28/technology/social/okcupid-experiment/index.htmlCliffs notes: okcupid lied about compatibility and noticed people were more likely to have conversations with those you were "more compatible" with.
My issue with this and the Facebook one recently (and likely others I don't know about) is that...there's no informed consent? Or is there and I just didn't read the fine print of face book enough? I know when I was required to participate in psych experiments at college (a requirement for psych 101) I always had to sign an informed consent and could walk at any time if I felt uncomfortable. Plus, they had to debrief me on the results afterwards. How is this different?
I guess, to tell you the truth, I've never had much of a desire to grow facial hair. I think I've managed to play quarterback just fine without a mustache. - Peyton