I'd like to give my bridesmaids some latitude in picking their dresses, which will help them save costs and hopefully allow them to re-wear their dresses. Does anybody have any experience with this? My color is purple, and I thought I could send them 2-3 swatches of purple shades that I like, and tell them to pick a dress that matches one of those shades. Thoughts about how this works?
Re: Experience with letting BMs pick their own dresses w/in a color scheme?
My girls all chose their dresses from David's Bridal in the same color, a couple of them chose the same dress, a couple are completely unique. Either way, they got something that they feel awesome in, and are super happy with

here's a "pic" of what it "looks" like (thanks to the DB Dress Your Wedding Feature):
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Ok, thanks for the responses. Just to clarify, I wasn't planning on picking any specific designer at all, but just let them loose on the world with some swatches. This definitely seems to work best with colors like black, navy, gold, etc., and might be more difficult with colors like purple, that come in so many different shades.
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Those that have did let their BM choose their own dress, did you tell them a certain kind of fabric it had to be also so in a way it was unified, but not? I'm thinking about doing this too...but still debating.
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