Priscilla of Boston, owned by parent company David's Bridal, destroyed & put perfectly good wedding dresses into dumpsters that could have been donated to charities for brides in need. If I was a bride currently shopping for a gown, this story would encourage me to spend my hard earned money at a local bridal shop that cares about the community and not just about the bottom line. Shop local, shop small business.
Here's two charities that would have loved to have those $4k dresses: