I went BM dress shopping with my BMs this weekend, and they all ordered dresses! They are Bill Levkoff styles 153, 105, and 565 (or close to them, I don't have the sheet with me and a lot of his styles look similar) in Clover.
2 of my BMs really loved their dresses. The other one preferred a dress by a different designer. The other designer had a color that was VERY close to the Clover, so I told her if she wanted to order that dress (it would have been from another store) I was fine with it. She was afraid the color would be noticeably different and she would stand out, so she ultimately picked a similar-ish Bill Levkoff.
She was pretty quiet on the car ride home and even though it was completely her decision I feel bad that she ended up settling for something she didn't love.