We're running a competition on one of the pages I manage. It's to promote the movie The Nut Job (an animated crime comedy), and the sponsor is a local fruit & nut company.
With one of the major plotpoints of the movie being this group of animals "heisting" a nut shop, I thought we could do a "perfect crime" competition - ie. "What's your perfect plan to steal the nuts?" kinda thing - but the sponsors objected because they were worried it would seem as though their brand was encouraging crime. So we changed it up a bit and went with "What would you do to get the nuts?".
I am pleasantly surprised at the response. Our fans are notoriously bad at responding to anything that requires more than a one/two word answer, but so far we have 20 responses, and most of them are quite creative!
What's got you pleasantly surprised lately?