Wedding Woes

Not your business

How do I tell my friend she shouldn’t become an influencer? A co-worker of mine is talented and respected in our field, but lately she’s been posting TikToks on behalf of our brand with the hopes to get famous, quit, and influence full-time. However, she’s just not interesting enough. She’s a basic New York white girl, has really cheesy old millennial humor, and it’s not about looks—she just doesn’t have the charisma or personality to be a successful influencer. Should I tell her she doesn’t have what it takes, or should I let her keep posting and acting supportive when her content gets dismal numbers?

—Not a Subscriber

Re: Not your business

  • Where does it hurt you. LW, if she tries her hand at this?

  • Leave it alone.   Not your circus - not your monkeys.  
  • Casadena said:

    How do I tell my friend she shouldn’t become an influencer? A co-worker of mine is talented and respected in our field, but lately she’s been posting TikToks on behalf of our brand with the hopes to get famous, quit, and influence full-time. However, she’s just not interesting enough. She’s a basic New York white girl, has really cheesy old millennial humor, and it’s not about looks—she just doesn’t have the charisma or personality to be a successful influencer. Should I tell her she doesn’t have what it takes, or should I let her keep posting and acting supportive when her content gets dismal numbers?

    —Not a Subscriber

    I feel like most 'influencers" are this until they have that one video that goes viral.  Heck, I'm pretty sure I watch some influencers who would fall into this.  OP, just be quiet, it's not your problem or goal to worry about.
  • The only thing that I would do with this is consider whether it's something to alert your manager to. LW says they're coworkers and she's posting about "their brand" in hopes of getting popular. If you work for a company that actively their brand(s) images and works with influencers, they are going to have a lot of policies and restrictions on what kinds of things employees are supposed to be posting about the brand, because they don't want employees to inadvertently become spokespeople or share protected info. 

    But that's really only if LW is a manager or leader. If they're peers, STFU. 
  • Don't say anything. Either you'll end up with a colleague who's pissed at you, or she'll try to rope you into helping her with her "content." 

    Your co-worker's venture probably won't go much of anywhere, but she'll have to figure that out on her own. This isn't your problem, so don't make it your problem.
    image
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