How do I tell my friend she shouldn’t become an influencer? A co-worker of mine is talented and respected in our field, but lately she’s been posting TikToks on behalf of our brand with the hopes to get famous, quit, and influence full-time. However, she’s just not interesting enough. She’s a basic New York white girl, has really cheesy old millennial humor, and it’s not about looks—she just doesn’t have the charisma or personality to be a successful influencer. Should I tell her she doesn’t have what it takes, or should I let her keep posting and acting supportive when her content gets dismal numbers?
—Not a Subscriber