Macy's has a new thing where if you register in person or come in to the store you get a new packet with a ton of coupons in it for mens shirts and ties,furniture, jewelry, 30% off a website for invitations, etc... and they have also changed their Rewards Program so that on top of the rewards back (gift card) you also get $200 worth of coupons sent to your email. (you need a Macy's card for that part). They also have an app for smart phones so you can scan with your phone in the store and manage your whole registry on your phone.