I have a client who hasn't warmed up to me. We haven't met in person but I'm knee-deep in her implementation and I'll be working with her for years to come. She doesn't hate me, she just doesn't seem to want to spend any time talking to me. I wouldn't normally care but as we're hoping this client will open up many doors for us, the more they love us, the better. I've always had an easy time building a rapport with clients but have been failing with her.
I mentioned this to a coworker who gave me an idea- when we did our 30 seconds of polite chitchat at the beginning of our call, I forced in a comment about wedding planning. While I'm someone who doesn't like to mix business with my personal life, this was a calculated move- that paid off! She's been helping her daughter plan her wedding and was super-excited to talk about this. In the hour since we spoke, I've gotten a bunch of wedding articles emailed to me!
Now I only need to get her to focus on the business at hand again...
(For the record, I'm 1/3rd of an early-stage all-woman tech company. Our fearless leader used to be a wedding planner and my co-worker's son just got married so wedding talk comes up somewhat frequently over lunch. In other circumstances, I would be much more discreet!)