All brides in central/northern Wi, the best shopping experience I have had in a long time was at Designer Bridal Discounts in Antigo. I drove all the way from Wisconsin Rapids, and I am so happy I did. What a fantastic store, beautiful dresses and amazing deals! I felt Tanya actually cared about me as a bride, and not as a sale. She took the time to talk with me not only about the wedding dress I was looking for but about all aspects of the wedding. And when I was stuck between three beautiful dresses and couldnt decide she let me put them all on again and make my own decision, I didnt feel rushed or pressured to buy at all. Tanya goes out of her way to help brides and explain everything. She even called in a seamstress to come into the store during my appointment to make sure the alterations I wanted to the dress I bought were possible. I cannot say enough good things about my experience and the store. I found my dream dress and cannot wait for my wedding day to show it off!!