I was MOH in a wedding a few years ago where the bride selected (and paid for) a different dress for each BM -- different styles and patterns but roughly the same color scheme. It was lovely and the pictures looked great.
I want to do the same with a mix of solids and patterns, but it occurred to me that selecting a particular dress for each girl might be controlling and, more importantly, that some girls might feel upset if they thought someone else got a prettier dress or that their dress was inferior. Realistically I think all my BMs are reasonable adults and I do plan to pay for the dresses, but I need some perspective. Are unique, bride-selected-and-BM-approved dresses fair game? Am I making them human Barbie dolls?