For those of you searching for the perfect wedding day lipstick, you need to try L'Oreal Infallible. My makeup artist applied it at 10:30 am and by the time I washed my face that night, it was still going strong - without a SINGLE touch-up of color (I did reapply the clear gloss coat a few times throughout the day). I used the shade "Pomegranate", which was a lovely plummy-pink color that made my teeth look super white in photos.