Market research FAIL

Last fall, H and I noticed a new frozen yogurt place opening near his apartment. We thought it was odd that they'd open a frozen yogurt shop just as it was starting to get cold, but whatev.

H teaches an entrepreneurship course at the university, and one of his students decided to interview the owners of this fro-yo shop for an assignment.

Turns out, the owners are from California. They were surprised at how slow business was for the first 6 months - they didn't expect the weather to get that cold!
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Re: Market research FAIL

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