For those of you already aware of this campaign you may have already seen this, but this Mom wrote a post today in regards to the r-word and her efforts to stop the r-word using Twitter.
http://www.lovethatmax.com/2011/03/if-you-ask-people-to-not-use-word.html?sms_ss=facebook&at_xt=4d6fe15c8eff1d34%2C0Enjoy.