Ladies and gentlemen, meet Snoop Lion.
Yes, the artist formerly known as Snoop Dogg
has renamed himself after he says he underwent a spiritual and artistic rebirth in Jamaica.
While recording his album Reincarnated
in the Caribbean country, he developed a traditional reggae style. The result is a three-part project: a reggae album, documentary and coffee-table photo book, all under the name of Snoop Lion.
"I have always said I was Bob Marley reincarnated," Snoop, 40, told reporters at a news conference, according to The New York Times
. "I have always been a Rastafari." (Marley's son, Rohan, gave his blessing at the news conference, which was held at Miss Lily's, a Caribbean eatery in New York.)
So will Snoop (real name: Calvin Cordozar Broadus, Jr.) turn his back on rap completely? Not likely. "I could never become Snoop Lion," he says, "if I wasn't Snoop Dogg first."