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Wedding Announcements?

Hello,
I just got an email from David's Bridal basically stating all of the things I can still buy from them now that the wedding is over. It mentioned sending wedding announcements to people who were not invited to the wedding.

Do people actually do this? It seems a little rude to me. I feel that it would come off as, "You weren't invited to the wedding, but I just wanted to let you know that I got married and maybe now you can send me a gift!"

Am I missing the point of this? I feel like everyone who matters already knows I got married anyway. 
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