Good morning! It seems as though we have had a few discussions lately on distasteful corporate campaigns, purchasing power, and so on. A hot button issue for me has always been quality of food I buy for my family (I try to buy organic and local as much as possible, and stay away from food that is heavily processed.)
There is a new app that will be released to the App Stores for Android and iPhones soon that will allow you to scan food in your grocery cart and link it to the parent company so that you know who your money is going to support. Also, users can create campaigns that support or violate their values and other users can join those campaigns. The full article is here:
click.
Would you use an app like this?
If you were to create a campaign, what issue(s) would you address?
Do you think something like this has the power to change corporate values/actions?