I had never actually used Bridal and Formal for anything involving my wedding a few years back, but when I found myself searching for a gown for my best friends wedding, I checked them out. The bride wants us to choose a dress with the following criteria- black, satin, floor length, no embellishments. No problem. Bridal and formal was awesome- they just let me browse those racks tried on as many as I wanted, and even though my bride wasn't "set up" there for us all to receive 20% off our gowns, they gave me the discount anyway. Super nice girls working at the bridesmaids counter. would highly recommend this store.