Initially, my gut reaction to this question was NO. If you host a wedding in a particular location and want people to stay onsite, you should be prepared to pick up the tab. However, I've found myself reconsidering this answer if a few caveats are made. Here's my situation:
The venue is an amazing private property near Lake Tahoe, CA that allows camping (up to 30 people) and has a lodge which sleeps 16 - 20 people. We'll have free-range of the entire property for 5 days and 4 nights. We can deal with the site fee, but it's definitely more than we WANT to pay. Most people will need to travel for the wedding, so we're thinking about offering the site up at a significant discount as an option to those who are interested in staying onsite.
4 nights in my opinion is too much to ask of people, so this will be a very flexible arrangement - people can choose 1 - 4 nights depending on their wishes and what they can afford. If everyone wants to stay 4 nights, great, but if not, that's okay too. We won't pressure anyone.
We'd ask something like $25/person/night to stay in the lodge and $10/person/night to camp onsite. Guests definitely won't be able to find something cheaper in the Tahoe area, unless they stay with friends or family (which they could still opt to do).
When we communicate this plan, we'll reach out to the group of people we think would want to stay onsite (mainly our close friends and family) to let them know the prices and if anyone doesn't want to stay onsite, they don't have to. If we have room for more, then we'd just offer it up to additional friends and family. If we wind up not filling all the spots, then that's okay, too.
On one hand, I still feel like it's kind of tacky to ask guests to pay, but on the other hand, we'd actually be providing a lodging option that would be much cheaper than any surrounding hotels or vacation home rentals. Is this really that much different from the way most destination weddings work? Guests still have a choice.
I've read through some previous discussions and understand that collecting payments can be a bit tricky and I definitely think it's an interesting idea to ask the venue if they can collect payments and then refund us. However, in our group of friends we're constantly organizing trips and sharing costs, so I know everyone is very comfortable with using PayPal and we don't have problems with some people not paying for their share.
Thoughts??