Nothing's as bad as toothbrushes on Halloween.
But who, you might ask, would give out carrots on Halloween anyway? Bolthouse Farms, a commercial vegetable farm in western Michigan, is hoping you will. The company, known for their “Eat ‘Em Like Junk Food” campaign, in which they package baby carrots in small bags and market them as a potato chip alternative, has now set their sights on making Halloween healthy.They’ve come out with Scarrots, which are single-serving, 1.7 ounce bags of baby carrots marketed as a candy alternative for Halloween. And according to Jeff Dunn, the chief executive officer of Bolthouse Farms, people love this idea.We’ve been blown away by the response to this campaign. We’ve learned that is there’s a huge groundswell of support behind our effort to brand Baby Carrots as the ultimate junk food and we’re excited to offer snackers of all kinds a new Halloween treat. I am all for eating healthy and think potato chip-sized bags of carrots sold in vending machines is a great idea. But carrots for Halloween? No, thanks.
Clearly, I am not alone in my resistance to having a healthy Halloween. According to the National Retail Federation’s 2010 Halloween Consumer Intentions and Actions Survey, this year’scandy sales are expected to increase by 7 percent over last year. The average American family will spend just over $20 on candy because they understand that Halloween is all about feeding your sweet tooth.