I ended up purchasing my wedding dress from Vera's. Of all the bridal stores I've been to, this one had the largest selection of dresses. The consultants were incredibly welcoming, patient, and professional. My mom lives in Racine and I'm in Madison. She was running a half hour late due to construction/traffic, and Vera's was able to switch my appointment to a half hour later, so that I wouldn't lose time trying on dresses. They were incredibly understanding and accomodating. They encourage you to take pictures and do not pull tags. There dresses were in great condition! They have an area of the store where you have mirrors on three sides of you, so you can truly see your gown from all angles. Catherine was my consultant. She made me feel really comfortable and took the time to truly understand what I was looking for. Once your dress comes in, Vera's allows you to store the dress at their store until you want to pick it up. They also allow you to come back in and try on your dress whenever you'd like (which they told me is a common occurrence). I loved that their seamstress works in-house, and has been with the company for 30 years. While I was there, Vera's daughter Trisha helped me choose the perfect sash. I would highly recommend Vera's.