I just viewed the website of A Simple House, a Catholic charitable organization named for memorial contributions in my brother's friend's obituary. They offer an explanation of their mission of "friendship evangelization," which I find to be beautiful and wanted to share:
"Christ is transmitted through relationship with others, and human relationship is a necessary precondition of conversion. God has willed that we know Him through each other.
"A Simple House believes that the most effective evangelists of history have worked through personal relationships and friendship evangelization. In this sense, we do not try to argue someone into the Church. We strive to love them into the Church. When Christ is our intimate friend, it feels natural to introduce another friend to Him. If Christ is not our friend, we are talking about someone we do not know and an awkwardness results. Friendship evangelization starts by developing friendship with Christ and ends with a natural, effective, and loving evangelization." (emphasis mine)
Their website is http://www.asimplehouse.org/index.php if you'd like to read more.
"Do not fear, for I have redeemed you; I have called you by name; you are Mine!" (Isaiah 43:1)