I have been hoping to surprise my beautiful gf sometime before Christmas and have just begun the process of narrowing down the type of ring she is looking for (Princess cut solitaire). Just to get to this point has been mentally exhausting (so many styles and combinations!). I am ready to start looking but am so overwhelmed by the amount of places to buy a nice ring that I'm not sure where to start anymore.
Can anyone recommend a good place to start my ring shopping? I've been told to stay out of "mall chain" jewelry stores due to the high mark-up. Some of my friends have told them to use "their guy" as a salesman. Others have told me to go to the Boston Jewelry Exchange building for the best prices, but I have no idea where to begin with that either?
I am very grateful for any help you can provide! I'm swimming in choices! S.O.S.!