So this basically the cash bar/gap/special day battle cry. And I was just thinking about how almost every wedding I've been to hasn't had assigned seating. In fact I figured I wouldn't do it either because "everyone I know does this", until I went to a wedding with assigned seating and OMG those people who put forth that effort...amazing! It was so fantastic. So yep, we're doing it. And even though most everyone we know doesn't bother with assigned seating, we are. And it'll be ok. Our friends won't hate us for making sure they have a place to sit with people we think they'll mix well with.