Did you guys see this?
http://time.com/2970046/j-crew-000-small-size/
So J Crew is opening up stores in Asian markets and introduced a 000 since women in those markets tend to be smaller. The 000 is also going to be offered in US markets and online, and fits a 23" waist. I just thought this was particularly interesting because J Crew already has serious vanity sizing - their clothes run super big, so if they labeled them as they actually are (i.e., a 4 should be a 4 and not a 0), then they wouldn't need to introduce this size. It is kind of insulting that manufacturers think women will shop at a store just to wear the smallest size possible - so for example, if a woman is a 4 at Banana but a 0 at J Crew, manufacturers assume women will go to J Crew. It makes me think that these companies assume women are small-minded with big egos that need to be soothed.
On the other end of the spectrum, I just bought my dress in June from Allure Couture. I knew in advance that bridal sizing is "different", and I am not offended by a number on a tag, so when they took my measurements and ordered my size I wasn't shocked. In full disclosure, I am 34-27-36. Their sizing chart is here:
http://www.allurebridals.com/sizechart. The sizing of an 8 is 35-26.5-38.5, which equals a waist-to-hip ratio of less than 0.7. I am not even sure how realistic that is. I squat heavy 3 times a week and I'm not sure I could get my booty 2.5 inches bigger. The consultant also told me that every time she has called that company to talk about sizing, she has spoken with a man - which is just a tidbit that I found interesting, that perhaps men are creating these size charts. The CEO of J Crew is a man, too.
ETA: I really did have paragraphs...
Re: J Crew new sizing - 000
The vanity sizing only bugs me because I am small but tall instead of short and tiny. Most size zero clothes are made to fit women who are 5'5" or shorter, at 5'8" its a PITA to find jeans or pants long enough for me that also fit my waist.
I'm a 2 in bridal but I'm a 0 to 00 most other places. Unfortunately nobody has figured out that they need to make pants in those sizes that also fit tall people. I hate having to go in the store try on the pants to figure out what size waist I need and then I have to order the longs or extra longs off line (if they even have them). I went to the store because I wanted to buy pants in person.
I HATE SHOPPING its very frustrating.
When I was younger I totally bought into vanity sizing. I hated being larger then a size 6/small.
@CookiePusher I'm the same way really tiny, like I wear a size 10 in children's jeans tiny. It is so hard to try to find dress suits and pants for work. I spend just as much for the alterting as I do for the pants.
As someone who is really tiny though I wonder if this is also opening up their line to people who are a bit on the smaller than average size. It would be nice.
I'm another small person here. Finding adult suiting in small sizes is almost impossible, I hope some more little little pieces become available here. Vanity sizing leads to me ordering a size and then it arrives too big. I really should just go by measuments.
I have the EXACT same problem. . . I have actually had employees (at Jcrew ironically enough) tell me that I don't need the tall, that the regular length will fit me just fine. . . . then I walk out of the fitting room in essentially capris. No, I was right!!