If you are requiring it, you pay for it. If it is optional, they can choose whether or not they would like to partake of the service. But that is if it is truly optional.
Like the other PPs, bride pays if it is required. BMs pay if it is optional.
Honestly, though, I strongly lean toward it always being optional for the WP. I prefer to do my own hair and make-up. It usually looks worse when professionals try.
In fact, even for my own wedding, I did my own make-up and SHOULD HAVE done my own hair. My hair would have looked SO much better if I had done it myself and I would have saved $100. Oh well. Should have known better.
Not enough info to answer because it totally hinges on whether the bride asks them to get the services done.
If the bride is like "I'd like you all to get your hair and make-up done" or "we are all getting our hair and make-up done" then she pays.
If she says "who wants to get their hair and make up done? It's $XX and I can arrange the services. You don't have to if you don't want to" then BMs pay.
Re: Who pays for bridesmaids hair and makeup?
If you require that the BMs have professional hair and MU, you pay. If you’re just opening the services up to them, but not requiring, they pay.
If you make it an option and they don't have to do it, they can pay.
If you want them all to have it done then this is a wedding expense for you that is not a gift for them.
Like the other PPs, bride pays if it is required. BMs pay if it is optional.
Honestly, though, I strongly lean toward it always being optional for the WP. I prefer to do my own hair and make-up. It usually looks worse when professionals try.
In fact, even for my own wedding, I did my own make-up and SHOULD HAVE done my own hair. My hair would have looked SO much better if I had done it myself and I would have saved $100. Oh well. Should have known better.
If the bride is like "I'd like you all to get your hair and make-up done" or "we are all getting our hair and make-up done" then she pays.
If she says "who wants to get their hair and make up done? It's $XX and I can arrange the services. You don't have to if you don't want to" then BMs pay.