Personalized Ribbon with names/date

Im trying to coordinate my favors (small 2x2 heart tins,clear tops) with ribbon that has our names and dates on the tails. The Knot Shop states that the spacing is 8 inches. Is that the full length of one personalized ribbon or is that just the space between the wording. I have tried tying a few and realized this is extremely important to know. If anyone knows the exact length of the ribbon with names and everything you would be my Wedding Favor hero! 


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